Mobile devices such as smart phones and tablets are rapidly becoming the most often-used search tools. In fact, Google reports that more searches take place on mobile devices than on computers in 10 countries including the US and Japan.
What does it mean to your small business? Your website needs to be accessible to a whole new category of hardware and needs to be flexible enough to provide a positive experience for your customers. Your website must be easy to use and simple to navigate. If not, your customers may be discouraged from staying on your site, purchasing or learning more about your business.
Google have made it 'Google Law' that, if you want to appear in Google searches in the future, your website MUST cater specifically for mobile phone users. If you do not do this, you will eventually lose your traffic gained from searches on mobile phones as your website will not appear.
As mobile roaming speeds continue to increase nationwide, the use of smart phones for searches is increasing hugely month on month. Many businesses see 50% or more of their traffic from Google coming through smart phone searches.
Some emergency trades, plumbers, locksmiths etc. can see up to 90% of their traffic coming through these searches. Clearly, if they were to suddenly lose these potential customers, it would have a huge impact on their business.
Webcentric Communications can build you a site that is mobile ready so you can keep your customers happy and attract new business. Or call 313-268-0237